Introducing BudgetWise: our first Shop Mini
We’ve launched BudgetWise, our first Shop Mini—now live inside Shop App, Shopify’s global consumer app used by millions to discover products and track orders.
BudgetWise is designed for moments where choice becomes friction. When shoppers have a clear spending limit but too many options, decisions slow down—and carts stall. BudgetWise restructures that moment by putting the budget first and letting the products follow.
What BudgetWise does
BudgetWise helps shoppers build a balanced cart within a predefined spending limit. Users select their budget upfront, and the Mini curates products that fit comfortably within it, guiding selections without pressure or guesswork
The result is a faster, calmer shopping flow that keeps intent high all the way to checkout.
How it works
Choose a budget Shoppers start by selecting a fixed amount directly inside the Shop App.
Browse by price tiers Products are organized into clear ranges, making it easy to mix and match while staying aligned with the selected budget.
Track spending in real time As items are added, BudgetWise updates the remaining balance instantly, keeping everything transparent.
Review and add to cart Once the selection feels right, items can be reviewed and added to cart in a single step.
Why we built it
BudgetWise encourages more conscious purchasing by reducing decision fatigue and removing budget anxiety from the process. Shoppers stay focused, confident, and in control—while merchants benefit from smoother paths to conversion.
This launch marks our first step into Shop Minis and sets the tone for what’s next: focused tools that rethink commerce flows from the inside out.