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Forensic Store Audits That Uncover Hidden Wins

Deep-dive into performance, UX, SEO, and app bloat—then deliver a prioritized roadmap of high-impact fixes.

Stop Guessing.
Start Knowing.

For merchants already within the Shopify family, our in-depth site audit leaves no stone unturned, meticulously identifying weaknesses in product structure, user flows, conversion rates, performance, and speed in your current website.

Pain

⚠️

Slow pages costing sales

💸

Cart drop-offs in the dark

🐌

Bloated apps dragging load times

🔍

SEO leaks leaving traffic on the table

Promise

Faster load speeds

🎯

Funnel friction minimized

🚀

Lean, performant app stack

📈

SEO & metadata optimized for growth

Our audit process

WE START HERE
1.

Kickoff &
Data Handoff

You share analytics access, theme code, and app list.

2.

Deep-Dive
Forensics

Automated scans + manual UX walkthroughs + code review.

3.

Analysis &
Recommendations

We score every finding by impact vs. effort.

4.

Delivery &
Debrief

30-min video call to walk through the punch-list and action plan.

Step 0? Let's chat.

Let us know what your pain points are. We'll discover how to fix them.

What we check

PERFORMANCE & SPEED

Core Web Vitals across your top page templates. Render-blocking resources, uncompressed images, excessive DOM size, third-party script load order. We benchmark against Shopify averages and flag everything above threshold.

PROPER USE OF SHOPIFY APPS

We map every installed app to its actual impact—load time cost, feature overlap, abandoned apps still injecting code. If an app adds 400ms and you're not using it, it's gone.

LAYOUT RESPONSIVENESS

Full device walkthrough: desktop, tablet, mobile. We catch broken layouts, tap-target issues, hidden elements, and viewport problems that your analytics won't show you but your customers experience.

PRODUCT STRUCTURE

Collection hierarchy, variant setup, tag architecture, metafield usage. A clean product structure makes everything downstream work better—navigation, filtering, SEO, inventory management.

CRO & ON-SITE MARKETING

Funnel analysis from landing page to order confirmation. We identify where users drop off, which CTAs underperform, and where on-site messaging (banners, popups, upsells) is helping vs. hurting conversion.

CONSOLE ERRORS

JavaScript errors, failed network requests, deprecated API calls, broken Liquid references. We check every page template and document errors that are silently degrading your store's functionality.

ON PAGE SEO

Title tags, meta descriptions, heading hierarchy, canonical tags, structured data, image alt text, internal linking, sitemap accuracy. We flag what's missing, what's duplicated, and what's actively hurting your indexing.

ACCESSIBILITY ISSUES

WCAG compliance check: color contrast, keyboard navigation, screen reader compatibility, ARIA labels, form accessibility. Not optional—it's a legal requirement in the EU (European Accessibility Act) and improves SEO.

What you get

Not a generic PDF. A prioritized action plan built to move the needle.

Every audit ends with a structured deliverable: findings ranked by impact and effort, so you know exactly where to start. No 80-page reports that collect dust. No vague "best practices" lists. Just the specific fixes your store needs, in the order that matters most.

We walk you through everything in a 30-minute video debrief—so nothing gets lost in translation.

PRIORITIZED FINDINGS

Every issue ranked by revenue impact vs. implementation effort. High-impact, low-effort fixes first.

SEVERITY SCORING

Critical, major, minor. You'll know what's costing you money today vs. what's a long-term optimization.

ACTIONABLE FIXES

Not just "improve your page speed." Specific changes: which app to remove, which image to compress, which redirect is broken.

VIDEO WALKTHROUGH

30-minute recorded debrief. We screen-share your store and walk through every finding so your team can execute with confidence.

Is this for you?

Built for stores that are past the launch phase.

Our audit isn't for stores that haven't gone live yet. It's for merchants who are getting traffic, making sales, but know something's off—and want an expert to pinpoint exactly what.

You're live but slow

Your store loads, but not fast enough. You've seen the Lighthouse scores. You know it's hurting conversions.

Traffic up, revenue flat

You're getting visitors but something in the funnel isn't converting. You just don't know where the leak is.

App stack out of control

You've installed apps over time and now your store feels bloated. You're not sure which ones are helping and which are dead weight.

Preparing for a rebuild

Before investing in a redesign or replatform, you want a clear picture of what's actually broken vs. what just needs tuning.

Common questions

How long does a Shopify store audit take? +

Most audits are delivered within 5–7 business days from the moment we receive access to your store, analytics, and theme code. Complex stores with heavy customization or multiple markets may take up to 10 days.

What access do you need from me? +

We'll need collaborator access to your Shopify admin, read access to your Google Analytics or Shopify Analytics, and access to your theme code. We provide a simple checklist at kickoff. No passwords needed—Shopify's collaborator system handles everything securely.

Is this only for Shopify Plus stores? +

No. We audit stores on every Shopify plan—Basic, Shopify, Advanced, and Plus. The methodology adapts to your plan's capabilities. That said, Plus stores often have more complex setups (custom checkout, Scripts, multi-currency) which means there's usually more to uncover.

What happens after the audit? +

You get a prioritized action plan and a 30-minute video walkthrough. From there, you can implement the fixes with your own team, hire us to handle them through a support plan, or use the findings to brief another agency. The audit stands on its own—there's no lock-in.

How much does a Shopify audit cost? +

Pricing depends on store complexity — number of products, custom features, integrations, and markets. You can see our current audit pricing on our pricing page, or get in touch for a custom quote if your store has specific requirements.

Can you also fix what you find? +

Yes. Most clients either move into one of our support plans or engage us on an hourly basis to work through the findings. But it's not required—the deliverable is designed to be actionable regardless of who implements it.

Our other services

End-to-end
Shopify Builds

From initial wireframe to theme customization, we architect every layer of your store for speed, scale, and seamless UX. No one-size-fits-all templates—only commerce experiences built to perform.

Learn more →

Relentless
Store Support

Code health checks, feature rollouts, emergency fixes—we've got your back so you can focus on your business. Our ticket-to-launch time? Minutes, not days.

Learn more →